THE TRUTH ABOUT GLOBAL BRANDS SUMMIT
In a world of complete transparency, where everything a brand does has the propensity to be telegraphed across the world very quickly, people expect a lot from brands.
To better understand the changing dynamics of global brand marketing today, McCann Truth Central, McCann Worldgroupâs global intelligence unit, undertook a comprehensive global research study to find out âThe Truth About Global Brands.â
Their largest study to date, it quantitatively spans 29 markets, 30,000 people and qualitatively draws from a collection of key influencers within the marketing, entertainment and cultural influence areas.
âThe Truth about Global Brandsâ was launched on January 22, 2015 in New York City. Since then it has been presented to more than 3500 clients and teams around the world in cities like Hong Kong, Tokyo, Barcelona, Dubai, London, New Delhi, Madrid, Sao Paulo, Santiago, Chile, Singapore and Shanghai. There have been numerous bespoke client engagements with the findings as well.
Whether your brand is global or not, the insights from âThe Truth About Global Brandsâ study will illuminate vital aspects of your business strategy, from cultural dynamics, to how ideas spread, to charting a brand mission well into the future.
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